Digital marketing

Digital Marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote and sell products or services. It helps businesses reach and engage with their target audience in a more personalized and cost-effective manner. From search engine optimization (SEO) to social media advertising, digital marketing encompasses a variety of tactics that drive online visibility and sales.

Marketing Channels

  • Email Marketing : Is the use of email as a channel to send personalized messages to a list of recipients with the goal of promoting a product or service and building relationships with potential customers.
  • Social Media Marketing: Promoting products or services on social platforms such as Facebook, Instagram, Twitter, among others.
  • Search Engine Marketing: is the process of optimizing a website to improve its ranking in search engine results and increase visibility for target audience.
  • Online Advertasing: Includes the purchase of online ads on platforms such as Google AdWords, Facebook Ads, among others.

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